THE BRAND

Eque. M is one of the most notable eyewear designers in the world today.

Born in Japan in 1980, he began his current journey in the United States, where he had established a life in Southern California at the age of 20. There, he immersed himself in the true sub-cultures of the West Coast and was influenced by the various lifestyles of masters in fields popular in area. Years later he transitioned to SOHO, New York, where he discovered a vast world of young and cutting edge artists, which proved to be an important influence for his later works.

His next passage was to rediscover his roots in Japan, to establish Frency & Mercury and to complete his first sunglass collection. Its disruptive and unique designs were immediately spotted by fashion leaders around the world, and its name quickly became recognized in Asian and European markets. By popular demand, he unveiled his first exclusive optical collection in 2007, which put the name Eque. M on the map. In 2010, he introduced his line to European markets; and in 2012, he received “Newcomer of the Year” awards in Switzerland and Germany.

His journey to present contemporary and distinctive designs out of Tokyo, Paris, Milan, and New York continues.